Marketing Consultant
Find an experienced marketer and digital marketing consultant
If you are looking for a strategic digital marketer or Freelance CMO/Fractional Chief Marketing Officer (CMO) with over 15 years of experience, you have come to the right place.
My name is Michelle McClure, Founder of Hoojy. I'm a remote freelance Marketing Consultant, and I work with:
- Impact-led founders with ambitions for growth
- Marketing professionals and marketing teams
- Start-up and scale-up business leadership teams
Usually I work with businesses to deliver a data-led marketing plan that can be implemented for successful growth that can be measured and scaled. But realistically, businesses often require bespoke marketing support to fit their business challenges and ambitions.
What is a marketing consultant?
A marketing consultant is a professional who provides expert advice and guidance to businesses and individuals to improve their marketing efforts.
You’ll want to ensure any marketing consultant you bring to your business deeply understands marketing strategies and tactics. They can help you create and execute effective marketing plans and campaigns that achieve your specific business goals.
It is actually a Fractional CMO (Chief Marketing Officer) you are looking for?
We can support with this.
No one marketing plan fits every business, so it’s important to understand your customers, competitors, and marketplace and to examine the data to find opportunities for successful marketing strategies and tactics.
At Hoojy, we offer various outsourced digital marketing services, including market research, competitive analysis, support with branding, advertising, social media marketing, content marketing, email marketing, SEO (Search Engine Optimisation), and more.
We work with small to medium-sized businesses, from startups to scale-up businesses in many industries, including import and export, professional services, mental health, self-defence, manufacturing, coffee, B2B SaaS technology, fitness, health foods, vegan brands and more - we have experience in delivering both B2B (Business-to-Business) marketing and DTC (Direct-to-Consumer) marketing solutions.
We have a wealth of experience and knowledge in marketing and can offer customised solutions to our clients based on their specific needs, aspirations, teams and goals.
You can read testimonials from some of our customers here.
Digital Marketing Consultant
Digital marketing is a real passion at Hoojy. We consider ourselves ‘learn-it-alls’, constantly learning new trends, algorithms, technology platforms and initiatives that can improve the marketing tactics for clients.
Michelle recently undertook a Digital Marketing Institute Post Grad where she received a Merit ‘Expert’ qualification. She is certified in Google Analytics, Google Ads, Facebook and Instagram Ads, LinkedIn Ads, SEO and PPC. If there’s anything we don’t yet know, we’ll be sure to learn it and bring this new knowledge into the business. Michelle is currently staying up to date with the advancements in AI Marketing and earning a qualification in this area with the Chartered Institute of Marketing (CIM).
We are keen to show you how to improve their online marketing efforts and implement successful tactics for brand awareness, traffic, actions, conversions, followers and overall growth. We’ll find data to inform our decisions and create a marketing plan which includes clear SMART objectives, a strategy, and tactics. We project manage the actions required and measured our performance along the way.
Marketing Support for your Business
Marketing Leadership
Many business owners and founders I meet wish they had a full-time strategic marketing leader, such as a Chief Marketing Offer or VP of Marketing - someone with experience, a safe pair of hands to lead planning or support and collaborate with a team.
Bringing an experienced freelance marketing specialist into the business means you can have that marketing leader but on a more flexible and part-time basis.
We specialise in creating a well-thought-out marketing plan and delivering this for success. We’ll cover your customer personas/avatars and messaging and then move into strategy and tactics.
Content Marketing and Search Engine Optimisation (SEO)
Perhaps people have told you you need to consider SEO in your marketing. In nearly all cases, we tend to agree. SEO-led content marketing is a great way to do this if you want to use content optimised for the search engines to drive traffic to your website that engages and converts into customers. This may be considered a ‘free’ channel, but it takes time and expertise to achieve really ambitious goals here. We’ve seen traffic increase by 1,000% in less than a month or 1,300% in less than three months with some serious elbow grease - so we have some tricks and tactics we could implement in your business for some exciting results. I've worked on content marketing for over 12 years.
PPC (Pay-per-click) Advertising
If you need a digital marketing consultancy to support your paid advertising goals using Pay-per-click advertising, then we can help.
Depending on your budget and target audience, we can provide you with realistic forecasting to determine if this channel can work well for your business. The beauty of pay-per-click advertising, and the clue is in the name, is that you only pay when someone sees and clicks on your advert. This is no guarantee that they will act on your website or become customers. Still, it means they have seen you (brand/product/service awareness) and have taken action, indicating interest - and we can optimise for conversions from there.
There are many different types of pay-per-click advertising that we can explore - search engines (Google and Bing), Social Media (LinkedIn, Facebook, Instagram, Twitter, TikTok etc.)
We can also support social media marketing, email marketing, traditional marketing, sales enablement, investment marketing, pitch decks, data analytics, and more. Feel free toarrange a free one-hour call today to find out more. We’ll discuss what you’ve done in your marketing and your goals and ambitions.
How much does a marketing consultant cost?
Marketing consultant rates in the UK can vary widely depending on several factors, such as the consultant's level of experience, the scope of the project, and the location. Some marketing consultants may charge by the hour, project, or retainer, and some by the day rate.
According to the survey conducted by the Management Consultancies Association (MCA), the average daily rate for a marketing consultant in the UK is £825 per day. However, this rate can range from £300 per day for junior consultants to £1,500 per day or more for highly experienced consultants with specialist skills.
I’ll be happy to talk you through our pricing and how we can work together on a call, which you can organise here. Our freelance marketing support can be very flexible in how we can work together and how many hours you might need support per month - some clients need 5 hours per month, and some need 50.
Are you looking for a Marketing Consultant or a Freelance CMO for your start-up or early-stage growing business?
Looking for other Digital Marketing Consultancy Services:
At Hoojy we love learning about new businesses, challenges they face and their aspirations for growth. We want to learn more about your business and how we can help. You can either fill out the contact form with your enquiry and we will get back to you as soon as we can. Or alternatively, you can contact us on Whatsapp.
Contact Hoojy.
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Where to Find Hoojy:
Stoke Newington - North London (but we support businesses remotely all over the UK)
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